The majority of adult consumers use the internet first when seeking local businesses, rather than using offline media. 69% of consumers are more likely to use a company if they can be found on a social networking site. Report
Regarding online purchases, 58% of shoppers begin their purchase process with an internet search. 24% of consumers start their path to purchase by visiting company websites, and 18% begin with social media. 40% of shoppers who search for products to purchase will then use a social activity to finalize their buying decision. Report
To bring in more business from internet users, your website needs to be visible on the radar. Much like traditional marketing media, the internet landscape is saturated with businesses just like yours--all vying for the attention of potential buyers. Today, it is not enough to simply have a website. Your brand needs to be socially involved and active. We understand the needs of small and medium size businesses that require web marketing services they can't afford to develop in-house. We are affordable and have the resources and understanding to increase the effectiveness of your web presence.
We offer a full range of services to help get you started with your own website, and solutions to enhance your online marketing. Even if you don't have a website, you can start taking steps to guide customers to your business.
Create Awareness
Most jump to the conclusion that the only form of online advertising is a Pay-Per-Click (PPC) service like Adwords. Our recommendation is to enhance your presence using a more "organic" approach. There are numerous websites that have a ridiculous amount of traffic--your company needs to be represented on those websites like Yelp, YellowPages, Facebook, Twitter, forums, blog comments... You need to have billboards on the information superhighway, we can help.
Website Auditing
Having a website is a great start, but how effective is it and what improvements can be made? A website is not a "set-it-and-forget-it" entity. The search bots that crawl your website want two things: good HTML and information structure so that they can find and evaluate your content, plus the content itself needs to be of high quality with relevant keywords. We look at everything from unclosed tags and broken links to missing site maps and load times.
SEO Web Copywriting
It takes time to write effective text content for a website. The goal of copywriting for websites is two-fold: offer valuable information with a strong call to action, and make sure the content features numerous uses of select keyword phrases to improve your placement in search results. Our team of copywriters has the talent and skill to satisfy both goals.
SEO Web Blogging
You should be familiar with the trendy vernacular for a digital article, "Blog". Blogs are simply articles of information provided with frequency, which are provided in a digital media format. Traditionally, Blogs are online journals, much like a personal diary. In the business world, Blogs are used to share company or product/service information, press releases, polling...you name it. Blogs are essentially a marketing instrument for public relations and brand building. Blogging is a big time investment, unless you have marketing staff who are experienced writers and SEO professionals, we recommend using our affordable services.
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